B2B Demand Generation Services and Growth Marketing Solutions
Explore what we can do for your organization.
An introduction to the services that Ryan & Associates provides.
Providing Full Funnel B2B Demand Generation Services from Strategy to Execution
Ryan and Associates provides complete b2b demand generation services and growth marketing solutions for your organization. I provide everything from creating digital ads to developing a global strategy…and everything in between.
I understand that you might want just one tactical item created. On the other hand, you may need a complete demand marketing strategy. It doesn’t matter what the size of the project is, I’ll make sure it drives pipeline and/or awareness.
I make sure program data is consistently analyzed against your desired goals so that your programs are adjusted and optimized to meet and exceed your expectations.
Sometimes I work with associates that provide additional expertise in certain areas (such as graphic designers or writers for example).
Here are services that Ryan & Associates provides:
(scroll over or tap on each box to get more details)
Campaigns
Campaign Strategy, Hands-on Execution, Analysis, Optimization, Product-Led Growth (PLG), Inbound and Outbound Programs, ABM Campaigns, Growth Strategies, GTM (Go To Market) Campaigns
Digital Advertising and Syndication
PPC, Retargeting, Display Ads, Paid Social,Video Ads, Content Syndication (industry publications, research organizations)
Account Based Marketing
ABM/ABX
ABM and ABX campaigns: 1 to 1; 1 to few; 1 to many; air cover campaigns, ICP target account analysis and review; persona (title/role) review and selection; multi-channel implementation
Digital and In-Person Events
Webinars, Online Forums, Fire-Side Chats, User Conferences, Workshop and Seminars, C-Suite Events, Meetups, Tradeshows (logistics, messaging and promotion)
Email Programs
Nuture Camaigns, Newsletters, Re-engagement program, promotions and announcements, segmentation, layout, copy, CTAs, landing pages (GDPR, CASL and CCPA compliant)
Customer Marketing
New On-Boarding, Cross-Sell/Upsell, Expansion, Customer Advocacy Programs, User Groups, Product Reviews, Customer Loyalty Programs
Content Strategy
Demand Generation and Campaign Content Audit, Editing, Format Type, Pillar Content Structure, Demand Gen Blog Alignment and Strategy, Customer PoV analysis, Web Content and Optimization, Content Creation Management
Analytics and Reports
Analytics and Reporting for: Website (Google Analytics), campaigns, funnerl stages, content (view time, visits, downloads, etc), channel metrics, social engagement, events, funnel metrics, ABM, email, conversions, pipeline, SalesForce
Website
Content Optimization, Chatbot Campaigns, Keywords, CTAs, Demos, Web Strategy, Copy Review and Editing, Landing Pages, Forms
Program Management
Budget Planning and Management, Meetings & Presentations, Leadership, Vendor Supervision, Scheduling, Implementation
B2B Demand Generation Campaign Content Elements
It’s important to know all the different elements that can be used in B2B demand generation campaigns and programs. Here is a birds-eye view of those elements that you should consider.
Periodic Table of B2B Content Elements
Here’s a periodic table to give you birds-eye view of the different elements involved in business-to-business (B2B) marketing.