Not your typical……
Demand Generation and Growth Marketing Services for Early-Stage Startups.
I don’t use a cookie cutter approach. Focused on revenue, not vanity metrics.
Ryan and Associates
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Ryan & Associates provides a full range of hands-on and strategic demand generation and growth marketing services for early-stage startups. I have more than 10 years of expertise in marketing. Also, I have associates that I work with who have extra know-how in certain areas of marketing.
I have established, along with my associates, a reputation for meeting and exceeding KPIs, innovative solutions and consistently reliable service….at a lower-than-average price.
What distinguishes me from marketing agencies is my integrity (telling it like it is), ingenuity and ability to achieve desired results quickly. I am as invested in achieving your goals as your employees are. Oh…and I’m focused on metrics that impact revenue.
Strategy
You’ll get a customized strategy to meet your organizations goals. I’ll base it on positioning, industry, competitors and customers. I’ll also use historical data to determine the best approach.
Implementation
You’ll receive hands-on expertise in every tactic that is needed. We won’t do anything just because everybody else is doing it. No, we don’t use a checklist since your company is unique.
Optimization
Each tactic and channel will be continually evaluated and improved based on deep data insights and KPIs. We never use a set-it-and-forget-it approach.
Get the Demand Generation and Growth Marketing Solutions You Need
Including:
- Digital Ads and Syndication
- Account Based Marketing (ABM)
- Digital and In-Person Events
- Email and Nurture Programs
- Customer Lifecycle Marketing
- Content Strategy
- Analytics and Reporting
- Website Development and SEO
- Program and Budget Management
- Content Development and Editing
“Anne doesn’t just mechanically crank items out, but asks the right questions to ensure the material will be used and have the greatest impact: Who is the specific audience we are targeting for this collateral? Which approach will improve our response rate? What is the path the customer will take to get to this page of the web site and what do we want them to do afterwards? She uses data and market studies to guide her decision process. Anne’s campaigns are much more effective as a result.“
Todd K. – Director of Marketing Technology Planning
Intel Corporation
Try These Demand Generation Program Ideas
Here are a few ideas for your demand generation and growth marketing programs that you might want to try:
- have a conversation with your customers to learn why they chose your product, their content preferences, and the unique challenges in their role.
- remove headers from your campaign emails – it takes up space and often doesn’t load.
- align blog posts with your demand generation content strategy.
- ungate digital ads and include in italics that there is “no form fill needed”.
- get to know how the entire sales process, from initial contact to closed won deals. This ensures that you are in-tune with the buyer’s AND seller’s experiences. You’ll be able produce content that better supports their decision-making journey.
- use an Invalid traffic (IVT) prevention platform that automatically removes bots and fake ad engagements (i.e. Google, Bing, Meta, LinkedIn, etc.), so you don’t waste ad spend without realizing it.
- for eBooks/whitepapers use only ½ of the cover page for an image and title, not the whole page.
Remember, in B2B marketing you are selling to an entire team/group of people, all of whom might have input in the purchase decision. On average, 6 or more people are involved in the buying process. Also, the real buyer’s journey is messier than you might think. Be sure to make sure all stages of content are always easily accessible.
What the Buyer’s Journey Really Looks Like
A little more information:
I have expertise in and provide services for startups, mid-size and larger organizations, cybersecurity, SaaS, developer tools, application software, operational intelligence, and emerging technologies.
I have a portfolio of previous work that is available for your review when you set up an appointment to discuss a marketing project. You can also see my recent work by viewing my portfolio here on my personal website.
Ryan & Associates was originally established more than 10 years ago.