Insights on all things related to Demand Generation and Growth Marketing (and a little more).
- Marketing Budget: How You Can Do More with Less
If you have a small or a reduced marketing budget, don’t worry! Here are some cost cutting tactics that will help you to meet your goals and KPIs while spending less.
- Email Marketing Tactics That Can Increase Conversion Rates
The advice from experts isn’t always what works. I provide simple but effective tactics that I’ve used for email campaigns that increased conversion rates.
- 5 Ways to Improve Your Webinar Program
For your webinar program to be effective you may need to revamp it. Here are five steps you can implement to improve it and to increase audience engagement.
- How to Make Your LinkedIn Posts Less Boring
LinkedIn organic posts and ads need to resonate with your audience in order for them to notice it and engage with it. Learn how some ways to improve them.
- Do You Really Know Who Your Target Audience Is?
Marketers need to go beyond target personas and really understand who their customers are in order build trust and provide great content.